Santa Cruz de Tenerife – Top 5 places to live in the World


What’s going for it? Yes, Tenerife. But not that Tenerife. As if. No, this is The Other Tenerife. The capital bears no relation to the island more familiar to Brits. Turn a few corners on the coast road and it’s like, well, Spain. Santa Cruz is magnificently, sexily exotic. Its neighbourhoods mostly date from the 1890s to the 1930s, all pastels and gin slings, though the long-lost recent economic boom has left its mark, too, with a new art gallery and public square by architects Herzog & De Meuron, and the obligatory “thing” (Is it a bird? Is it a plane?) by Santiago Calatrava. The tourist-free city is big enough not to be dull, small enough to be manageable – about the size of Leicester, only, alas, without its charms, although Santa Cruz does have bright placitas filled with orange trees and dark, drowsy coffee bars full of old men playing dominos, as well as a brilliant food market,Nuestra Señora de Africa. And when it all gets too much, there’s a series of great beaches (the Las Teresitasbeing perhaps the best), a great coastline for swooning driving, and mountains for hiking.

The case against People might actually think you’ve moved to Tenerife. As if. It can be our secret.

Well connected? You’d walk, wouldn’t you, with weather like this?

Hang out at… Café Numancia for a fresh-pressed naranja watching the parklife. Then Café del Principe for an ice-cold coffee. Then maybe El Contemporáneo bar for a sundowner. Then to Calle Antonio Dominguez Alfonso in Noria for nightcaps. Oops, a day gone.

Article written and published by “The”


For more information about this transparent European Commission backed ONSHORE tax haven contact

or call 0034 922 280 228

“Question Time” New President invites local media

On November 20th 2013 the New President of the Cabildo de Tenerife (Island Government) invited the international speaking media and inward investment companies to an open meeting in Santa Cruz.

President Carlos Alonso welcomed all, then gave a brief summary of his first two months in office and the challenges to be tackled head on. He openly invited questions from the attendees without knowing what was going to be fired at him, a clear demonstration of the transparency in which he likes to lead and in an attempt to build stronger bridges with the international media.

The Cabildo’s success in reducing its debt was highlighted, one of the few public institutions in Spain to do so. This has resulted in the early implementation of the Cabildo’s investment plans and projects. The total debt reduction, €110 million in 2013 & an estimated €50 million in 2014 is proof that Tenerife’s economy is well on the way to recovery, in a time when many regions of Spain have increased their debts. Clearly the President’s Economic background will keep Tenerife on the right track.

Some of the projects we can expect to receive funding, are the long awaited Hospital at El Mojon which will open by October 2014 providing Outpatients, specialities like mental health, radiology, emergencies, rehabilitation and traumatology for example. Work at El Mojón starts this month “December 2013”.

Additionaly the Puerto de la Cruz improvement plans, for a new marina and maritime park scheme, will receive financial assistance in support of the private developer. Before the end of 2013 the project will be presented, and the concession awarded at the beginning of 2014.

News that Tenerife is included in the European Transport Network which has funds for sea and air transport plus funding for the north-south train project was well received. This will assist Tenerife to be a feeder port for non-EU goods into the EU, which is expected to generate significant commercial opportunities and employment through the Free Trade Zones.

Following on from this it was stated that 7 out of 10 cruise visitors return to Tenerife, placing specialised tourism high on the Cabildo’s agenda. The Cabildo are working with the Port Authority and town hall to improve the inland infrastructure in Santa Cruz extending the area from the ocean to the lake in Plaza de España., With exciting projects for a yacht marina, hotel, shopping centre and a new tunnel for port traffic, in this zone.

Of course there couldn’t have been a meeting without the subject of All inclusive hotels being raised.

A question was fired at the New President regarding the closures of bars restaurants causing other businesses that survive off this trade to struggle as a direct result of AI’s. When asked if Mr Alonso was happy with the balance between AI’s and other accommodation options He responded, “I won’t make responses based on what I think… I observe the facts to form my opinion and to see if we do in fact have balance. The facts tell us that 13% of total British visitors decide to select an all-inclusive option, they do this based in their own country and via the tour operator they finally decide to book their holiday with. The Tour operators offer this product in Tenerife because of customer demand, and Tenerife offers selection and diversity in order to ensure we welcome all tourists regardless of their preference”.

Finally the conversation turned to Tenerife’s strategic vision positioning itself as the “Service Centre Capital of Europe”.

“Why Tenerife” the initiative set in motion by the New President whilst He was the Vice President, is catching the attention of a completely different type of visitor.

SME’s, Business owners, and International companies looking for a European headquarters are opting for Tenerife due to the unique fiscal advantages.

With sales Tax (VAT) at a low rate of 7% and Corporation tax being just 4% it’s easy to see why business people are opting to combine the fiscal advantages with the incredible lifestyle option the Canaries has to offer.

Tenerife is continually investing in its commercial infrastructure, with the brand new super computer operational in the Data Centre “D-Alix” Granadilla, and daily air connections with European cities for economic promotion and to attract investment. Supported tactically by Inward Investment Specialists like Capital Investment Canaries (Official contracted partners of the ZEC Consortium) we are seeing a realisation of this vision.

Todate these incentives, combined with the lifestyle and constant climate, has attracted a number of Hollywood productions, global IT giants Atos and 600 other international companies in the past few years. With the raising of taxes globally this trend is only expected to increase as the closure of fiscal paradises will cause business owners and investors to look for transparent onshore options like the Canaries.

Chris Gerry & Carlos sm

CIC Chairman Gerald Ruben, President Carlos Alonso, CIC Director Christopher Pennington.

Cabildo web:

Turismo web:

Alexander Von “Humboldt Cosmos Multiversity” Tenerife

On the 15th of November 2013, at the University of La Laguna Tenerife, Delegates from the University of Malta and Business Owners from around Europe met for a presentations on new initiatives to improve and develop the employment education & training within the Canary Islands.

Attendees had the pleasure to listen to Maurice Grech (University of Malta) explain their programme for creating “employment opportunities in developing islands”.

The Maltese initiative has created more than 5000 skilled employment positions in the last 10 years, largely,  by working with industry leaders through initiatives to tailor both academic and vocational courses to meet the needs of the workplace.

It was interesting to learn that a 20 million additional jobs are expected to be created Europe wide by 2020, largely in the Business Service sector, and non marketing business sector like health, education, and banking.

The most worrying fact was that a reduction of jobs in the unskilled sectors of 12.1 million less jobs, across Europe, are expected in the same time frame, emphasising the importance for people to become qualified in a particular skill if their desire is to make themselves employable.

Vince Malone (University of Malta) also stated that it isn’t enough to keep forcing people to fit the education system model, the negative effect of this will result in too many qualified people in the same area of expertise. Initiatives, like the one adopted in Malta, have been successful by opening dialogue between education and industry leaders. This ensures the education system is turning out qualified skilled workers to meet the requirements of companies in the short and medium term.

This news was well received from both Government inward investment organisations and private companies who share a common interest in the commercial advancement of the Canary Islands.

“Educational incentives like the HCU only add further credibility to the islands profile by supporting existing incentives like the ZEC & RIC. It’s absolutely imperative that inward investing companies arriving in the canaries have access to both the skilled and unskilled workforce they require. I was encouraged to hear the presentations from the Deans of the University of Malta, and delighted by the presentation from Boris Groth head of SGM Solutions. Strategic partnerships between Humboldt Cosmos Multiversity , NCP, SGM Solutions, and CIC in alignment with the Governments mission to position the Canaries as the “Service Centre Capital of Europe” is clearly a winning combination. They will surely play an essential part in the successful creation of social and economic diversity in the Canary Islands with the ULL (University of La Laguna) being the perfect partner to cement the relationships”.Christopher Pennington, Development Director, Capital Investment Canaries.

Canary Islands – Investment Platform for Africa

The Canary Islands are situated just 100km off the coast of West Africa and 1000km south of Spain.

The Canaries have long been a strategic place of importance for international trade and in the late 1900’s the became a world famous tourist destination with more than 12 million visitors annually.